Cooler by the Lake 2026

Welcome to Cooler by the Lake 2026!

Brewcity CrossFit is bringing back our flagship, high-octane summer competition. This August, we are throwing open the doors to our massive 15,000 square foot facility - the largest CrossFit gym in Milwaukee - to host the most electric Teams of 2 event of the season.

We pride ourselves on thoughtful, challenging, and creative team programming that tests your fitness, rewards strategy, and pushes you and your partner to the absolute limit. No bottlenecks, no gimmicks... just pure, competitive fun.

Whether you are looking to throw down with the elite or test your competitive engine for the first time, we have a platform for you.

THE DIVISIONS
Rx (the big dawgs): This is for the heavy hitters. If you and your partner routinely look at daily programming and choose the Rx+ options, cook Open workouts for breakfast, and want to test your limits against the region's best, this is your arena.

Intermediate: The true battleground. This division is designed for athletes who routinely perform daily gym workouts as written and rarely need to scale CrossFit Open workouts. Expect challenging weights and standard gymnastics, but accessible to the seasoned garage-gym or affiliate athlete.

Masters (NEW!): Experience meets engine. We are debuting a Masters division this year for the veterans of the sport who still love the competitive floor. Teams must have a combined age of 75+ (minimum age of 35 for any individual athlete).

DATES & NOTES
First Week of June: Workout Release. We drop the workouts early so you and your partner can strategize, practice your transitions, and dial in your game plan.
Friday, July 10th @ 11:59 PM: Early Bird Registration Deadline. Lock in the absolute lowest price of the summer and guarantee your official event t-shirt size before prices jump.
Friday, August 14th @ 11:59 PM: Registration closes completely. No exceptions, no late adds.

Refund Policy
All registrations are final. Due to the extensive upfront planning, facility prep, heat seeding, and custom event athlete shirts, we cannot offer refunds if you or your teammate need to withdraw.

Parking Location
Athlete and spectator parking will be designated on the street and in the main parking lots surrounding our facility. A detailed parking map, overflow lot instructions, and arrival check-in times will be emailed directly to all registered teams the week of the competition.

Grab your favorite training partner, secure your spot, and get ready to prove it on the competition floor this summer. Grab your spot below!